The logistics of a company is the heart. Many people may not understand the logistics of it all, but it is there. Your logistics is the logic and foundation of the brand. When a company is selling a product a strong transportation logistics plan is needed to get your products to the many destinations it has to go, in order to get to your customers.
According to the Council of Logistics Management, logistics includes the integrated planning, control, realization, and monitoring of all internal and network-wide material, part, and product flow, including the necessary information flow, industrial and trading companies along the complete value-added chain (and product life cycle) for the purpose of conforming to customer requirements.
Logistics is the process of planning, implementing, and controlling the effective and efficient flow of goods and services from the point of origin to the point of consumption.
Logistics is that part of the supply chain that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customer and legal requirements. Here is a video and their meaning of logistics.